The Top Three Important Metrics That Show the Performance of Your Website
It is important to understand the fact that website metrics are never created the same. Most people make the mistake of measuring metrics that don’t add any value to a business website. You don’t want to waste your time, money, and effort on things that will not add any value or lead to any success with your business, now do you? Even so, knowing how to measure performance of your website can play a significant role in ensuring you improve user experience. Secondly, you get to retain your existing customers and keep them coming back to this site. The third advantage of measuring metrics correctly is to identify and fix problems that will give you an edge over your competition.
Metrics are viewed as indicators that show how this site is performing. Needless to mention, positive metrics means positive growth for your business. You don’t want to be this company that checks performance without factoring in marketing KPIs. It is important you understand the most important metrics that will drive and catapult your business to success. Here are some of the most common metrics that will guarantee success.
The first metric is what is referred to as time to title. Time to Title is a metric that looks at how much time it takes a homepage title to appear on the browser of a potential customer. At the very least, Time to Title shows how this all-important part of your website is performing – the gateway to all other content of a website. Be advised potential customers may leave and close your page should they lose sight of your site’s value position.
You might also want to check on the number of visitors to your website at any given point in time. You can never compromise on the importance of measuring traffic in real time on any given online marketing campaign. Should you see high traffic, it means your marketing campaigns and efforts are paying off. When you want to know how to adjust your marketing efforts and campaigns, look no further beyond this metric.
You also have to check your website’s metrics in terms of the bounce rate of your site. Basically, the bounce rate will enlighten you on how your web visitors are finding your website. When your website has a high bounce rate, no doubt your SEO efforts may be misaligned, so you have to go back to the drawing board and check. CalcuNation is one effective online tool that can help you calculate the staying power of your website, i.e., the bounce rate so you can know where to adjust accordingly.